NIKE AIR MAX ID

To promote the Nike ID builder and demonstrate how there's a Nike Air Max to match every personality, Nike Sportswear asked their community: "What's your Air Max'. By sharing a laydown of personal essentials, everyone received a short video with a unique Nike Air Max in return.

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To kick things off we shared a series of launch videos to introduce the mechanic.

Hundreds of video replies were created driving traffic to the ID platform and the uniquely created ID shoe.

Role: Lead Creative with Clement Vidal