NIKE AIR MAX ID
To promote the Nike ID builder and demonstrate how there's a Nike Air Max to match every personality, Nike Sportswear asked their community: "What's your Air Max'. By sharing a laydown of personal essentials, everyone received a short video with a unique Nike Air Max in return.
To kick things off we shared a series of launch videos to introduce the mechanic.
Hundreds of video replies were created driving traffic to the ID platform and the uniquely created ID shoe.
Role: Lead Creative with Clement Vidal